Real Flawless Foundation introduced a more modern expression of Laura Mercier complexion, balancing clean architectural form with refined, premium detailing.
The packaging was designed to feel elevated, intuitive, and distinctive while strengthening the visual language of the complexion franchise.
Created to celebrate Laura Mercier’s 25th Anniversary, the iconic Translucent Loose Setting Powder was reimagined as a limited-edition jumbo collectible.
Developed in collaboration with artist Kit Agar, the design features a custom-tooled sculptural cap and an illustrated face motif that ties back to the brand’s heritage in complexion. Together, the elements transform the familiar jar into a distinctive anniversary object designed to be displayed and treasured.
Inspired by the artistry and spirit of Laura’s atelier, the 2024 holiday collection translated the brand’s refined aesthetic into a more expressive seasonal world.
A cohesive visual system carried across the collection, creating consistency across gifting while preserving the individuality and desirability of each set.
A modern evolution of Laura Mercier’s Bath & Body portfolio, designed to create a more cohesive and elevated expression across the category.
The system brings together refined forms, premium material cues, and a unified visual language that strengthens brand recognition while enhancing the sensorial experience.
Caviar Mascara extends Laura Mercier’s iconic Caviar franchise into the eye category with a sleek, elevated packaging expression.
The design balances bold visual impact with refined detailing, creating a modern component that feels luxurious, distinctive, and cohesive with the broader Caviar portfolio.
Caviar Lipstick extends Laura Mercier’s Caviar franchise into a refined new lip expression.
The packaging combines sculptural form, rich materiality, and elevated detailing to create a modern luxury object that feels distinctive, sophisticated, and unmistakably connected to the Caviar world.
Laura Mercier’s first 16HR Setting Spray introduced a custom-tooled packaging solution designed with both performance and sustainability in mind.
The component was developed using post-consumer recycled resin, creating a more considered packaging expression while maintaining the refined, modern aesthetic of the brand.
Bronze Color Infusion expands Laura Mercier’s complexion portfolio with a warm, modern expression that bridges bronzing and color.
A custom embossed powder cake adds dimension and a distinctive tactile detail, elevating the product experience while reinforcing the refined visual language of the brand.
Put the finishing pats on any no-makeup makeup look with just a hint of natural, long-lasting cheek color. Laura Mercier, creator of the iconic Tinted Moisturizer, brings the same skincare-meets-makeup magic to a new effortless blush formula.
Ultra-moisturizing botanicals impart 12 hours of weightless tinted hydration: Raspberry seed helps to condition while prickly pear contains a high content of water-building compounds for ultimate skin hydration.
14 adaptable shades give every skin tone a barely flushed, just-pinched glow.
The Laura Mercier primer portfolio was reimagined in 2020, evolving from a uniform system of neutral grey tubes into a more modern, intuitive color-coded collection.
Market and category research informed the new palette, using soft pastel tones to communicate individual product benefits while creating a more distinctive, cohesive, and contemporary expression of the franchise.
For this Tokyo-exclusive collection, I partnered with illustrator Cambria Christiansen to create a custom pattern weaving together New York, Tokyo, and Paris — three cities integral to the Laura Mercier brand story.
The resulting artwork brought a distinctive sense of place to the packaging while maintaining the refined, collectible quality of the brand.
The 2020 skincare reformulation created an opportunity to reimagine the packaging with a more youthful, feminine, and sophisticated expression.
Drawing inspiration from Parisian architecture, a subtle herringbone motif was introduced through spot gloss on the primary packaging and blind embossing on the secondary cartons. The interplay of matte surfaces and selective shine adds depth and tactility, creating a refined finish that feels distinctly Laura Mercier.
Holiday gifting offers an opportunity to tell a more expressive brand story. Ballet à Paris was inspired by the romance and elegance of the Parisian ballet, using a soft palette of blush pinks, pearlized gold ribbon, and subtle references to the pointe shoe.
Touches of red introduce a festive accent, helping the collection feel celebratory and distinctive within the holiday environment.
Collaboration with Paris-based artist Cassandre Montoriol. Created a pattern celebrating Laura Mercier’s iconic cities Paris and New York.
Instantly tone-up complexion with a perfectly-balanced peachy pink shade and the same beloved benefits. Instantly blurs and brightens skin with a soft-focus finish, and provides 16HR wear and shine-control, with zero photo flashback. Exceptionally milled to deliver incredible staying setting power without weight, texture or chalkiness, so skin looks and feels soft, smooth and flawless from day to night.
Designed to bring shimmer, joy and prosperity into your life, these limited edition assortments include Translucent Loose Setting powder, Blush, Rouge Essential and the Cushion Compact.
In 2021, the RoseGlow collection was created. These products are rosy shades that self-adjust to your complexion to create a perfect balance of warm and cool tones. Light-reflecting pearls bring subtle, natural dewiness to your skin, adding life to all skin tones. We metallized these components in our core rose gold and added a pearl to the injection molded A-shell of the caviar stick. The logo was updated to white making these look fresh and modern.
Repack Design for Lauren Mercier
Seasonal fragrance gifting developed across the Victoria’s Secret fragrance portfolio, creating a cohesive visual system that could flex across multiple franchises while maintaining a consistent brand expression.
The work balanced individual fragrance identities with a unified seasonal point of view, bringing together color, pattern, materials, and gifting details to create an elevated and recognizable holiday experience.
Jewelry developed as a promotional gift to drive sales.
Promotional gifting and accessories developed for Summer 2016 to support the swim business and create added value around key seasonal purchases.
The collection extended the Victoria’s Secret lifestyle through coordinated color, graphics, and functional accessories designed to feel desirable, relevant, and connected to the summer campaign.
Promotional gifting and accessories developed to support the Victoria Sport business and key seasonal sales moments.
The collection translated the energy and performance-driven identity of Victoria Sport into functional, desirable pieces designed to extend the brand experience beyond the core apparel assortment.
Iconic promotional gifting and accessories designed to extend the Victoria’s Secret brand beyond the core product assortment.
Developed to support key commercial moments, the collection combined recognizable brand codes with desirable, functional pieces that increased perceived value and strengthened customer engagement.
